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FEMCEL FOLIO
Branding / Editorial / Photography / Print / Research / Typography / Writing11-27-23
Independent Project
Despite this, some female digital communities have reclaimed the concept of the “femcel” or female incel. Different than incel communities, femcel culture is more focused on an expression of dissatisfaction with heterosexual relationships, both in a perceived inability to meet expectations for women and despair of being objectified, but not loved. In a sense, it’s an overly online form of chaotic feminism, using ironic memes and content as an expression of female rage.
Visually, the magazine uses traditionally “feminine” aesthetics given a slightly grittier edge. It uses the typeface Mrs. Eaves. Named after Sarah Eaves, this typeface honors John Baskerville’s wife: an often forgotten woman in the history of typography. Reinforcing the themes of dissatisfaction and anger, the imagery elevates memes as genuine artifacts of human expression, as well as including cultural touchstones like Possession (1981), Perfect Blue (1997), Gone Girl (2014), Fleabag (2016), Hereditary (2018), Pearl (2022), and others.